Marketing Strategy & Community Engagement

Most business owners and organizations don't know where to start when it comes to their marketing. And honestly, they don't have time to devote to analytics, writing effective ad copy, networking, posting on social media and all the rest that is necessary to create authentic connections and lasting infrastructure. That's what I do for you. I'm the founder of Second Line Marketing, which offers from-the-ground-up, organic marketing strategy, action, and maintenance. With a soft spot for small businesses and non-profits all doing the good work of the world. 

Connecting your story with your audience

"Great stories happen to those who can tell them."  --Ira Glass, This American Life

Website content with meaning

Your business or organization isn't evergreen. It grows as you and your team grow. The same is true for your website, the first doorway that people enter to find out more about you and what you do. I take a deep dive approach to your website content, creating content and structure that reflects who you are NOW. Using analytics, SEO, competitor set performance, and storytelling, I make sure that your website is clear, user-friendly and compelling. 

Brand voice, vision and mission

Your voice is the soul of your brand. So it has to be just right. I help businesses and organizations develop their brand authentically. That includes building out mission and vision statements, creating social media platforms, writing brand books and guides, working with designers to develop logos, color palettes, evergreen copy and enacting ongoing awareness campaigns and messaging to bring your brand to your audience

Digital and print advertising assets

Product descriptions, special offers, look books, email newsletters and campaigns, media kits, print ads, digital streaming ads, Facebook, LinkedIn, and Instagram boosts, radio script copy, sponsored content--all of these are used to tell some part of your story. Whether you need to build out full campaigns across multiple mediums, or compelling copy for a full-page directory ad, I create compelling, authentic copy combined with effective strategy, and track the impact of your advertising efforts. 

Community engagement 

You are much more than your website and your bottom line. You are part of a community. People and other organizations look to you for support, sponsorship, information, and advocacy. Sometimes it's hard to know what to align with and who to talk to when you want to communicate exciting news, events, or a new talent hire. I work with you to decide where and how you want to give back, and create partnerships with those causes and organizations. 

Talk to me

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Nichole Dupont

Writer, storyteller, strategist, pugilist

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